JOEL TAYLOR
Hi, I’m Joel
Game design hobbyist turned human-centered product designer.
I took the road less travelled into UX, play-testing my board game designs at cafes while working in customer service. Discovering that UX sparked my passion for design, I proactively shadowed colleagues and self trained to become a UX professional. Bringing with me a deep focus on empathy and iteration, my work spans complex retail flows, prop concept discoveries, to core user journeys. I shape user-centric experiences that boost conversion, trust, and retention.
Explore my work
Solar landing page
Product and content design
Summary
Redesigned OVO’s solar landing page to answer real customer questions, build trust, and guide them confidently toward conversion.
Challenge statement
How might we give users timely, clear information that builds confidence in going solar with OVO?
Outcome
A sharper, more engaging experience that delivered: ✨ +16% click-through ⏱️ +32s time on page 📈 +43% full-page scrolls
Let’s create together.
JOEL TAYLOR
Hi, I’m Joel
Game design hobbyist turned human-centered product designer.
I took the road less travelled into UX, play-testing my board game designs at cafes while working in customer service. Discovering that UX sparked my passion for design, I proactively shadowed colleagues and self trained to become a UX professional. Bringing with me a deep focus on empathy and iteration, my work spans complex retail flows, prop concept discoveries, to core user journeys. I shape user-centric experiences that boost conversion, trust, and retention.
Explore my work
Solar landing page
Product and content design
Summary
Redesigned OVO’s solar landing page to answer real customer questions, build trust, and guide them confidently toward conversion.
Challenge statement
How might we give users timely, clear information that builds confidence in going solar with OVO?
Outcome
A sharper, more engaging experience that delivered: ✨ +16% click-through ⏱️ +32s time on page 📈 +43% full-page scrolls
Let’s create together.