Local solar install
Local solar install
A two-week sprint to launch OVO’s solar franchise model
My design process at a glance
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I mapped and explored multiple flow concepts to find an optimally balanced journey, refining the structure and Information architecture.
I identified, prioritised and focussed on critical moments in the flow - introducing the local installer and redesigning the cost estimate page.
DDrawing inspiration from Airbnb’s “host” feature and social media patterns, I proposed installer profiles to both reinforce the local installer USP and build transparency and trust with the user.
Multiple sketches and wireframes helped me explore options quickly, narrowing down to the strongest solutions through daily feedback.
Daily feedback kept the journey evolving, with new ideas layered in—like letting users call their installer before completing a booking — adding immediacy and confidence.
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Minor signposting and labelling tweaks came out of testing, while 4 of 5 praised the quote system for offering clarity and choice.
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